The Alliance for Sustainable Building Products (ASBP), in collaboration with the ASBP Plastics in Construction Group, has launched an exciting new innovation pitch series.

Aimed at innovators, start-ups and manufacturers launching new product ranges, the purpose of the innovation pitch series is to identify innovative alternatives to conventional plastic building materials and packaging. The products can be at any stage of the innovation cycle from early development to market ready.

There are a number of events in the series, each with a focus on different product types:

Hear from our winners!

Ehab Sayed, Founder and Director of Innovation, BIOHM

Amir Gross, Owner, Treetop Biopak

The events will feature 3 guest judges, each with relevant expertise from across the sustainable development, investment and green building sectors, who will share their expertise with the audience.

Winners of each event will be invited to take part in a ‘grand final’, which is scheduled to take place in January 2021. The winners will benefit from a number of opportunities including a trial of their product in a live building project and mentoring opportunities with industry experts. All shortlisted entrants will receive exposure of their products via the ASBP’s popular website, newsletter and social media channels.

Information for applicants

Application process

To apply to take part in one of the pitch events, you must record a short video (max. 2 minutes) and complete an application form.

Once complete, please send the video and application form via WeTransfer to Simon Corbey, Director, The Alliance for Sustainable Building Products –

Application process

The application deadline is one week before the relevant event date.

  • Insulation – Thursday 18th June (Deadline passed)
  • Single use plastics and packaging – Thursday 17th September (Deadline 10th September)
  • Flooring, finishes and paints – Thursday 19th November (Deadline – 12th November)
  • Building elements (Walls, doors, windows, roofs) – 17th December (Deadline 10th December)
  • Building services – Thursday 28th January (Deadline 21st January)


If shortlisted, we will ask you to join us online (Zoom) for the event, where we will play your video to our invited judges and webinar attendees, followed by 8 minutes Q&A.

Grand final

During each event, we will take votes from 1) judges and 2) the audience. If the winners of the audience poll and judges’ vote are different, both will go through to the Grand Final. If the winning product/contestant are the same for both, just this one product will go through to the Grand Final. The grand final is scheduled for January/February 2021.


All shortlisted entrants will receive exposure of their innovative products through videos and case studies published via the ASBP website, newsletter and social media channels.

The winners of the individual events and overall winner of the grand final will have the opportunity to receive one or more of the following prizes:

  • A mentoring opportunity, i.e. with John Williams, Sinvestec LLC – a specialist private investment company concentrating in clean and renewable technologies.
  • Your product trialled in 12 plastic-free houses developed by Accord Housing as part of the CHARM Interreg project.
  • Your product trialled with other members of our Plastics in Construction Group and wider ASBP membership (i.e. an innovative packaging alternative trialled by one of our product manufacturer members)

Information for attendees

All events in the series will be streamed live online as a webinar (Zoom) and will also be recorded for on-demand viewing. All events are free to attend. To register, please visit

The audience will also be invited to vote for their preferred choice – the ‘People’s Vote’!

Meet the JUDGES

18th June: Insulation

Dr John Williams is Senior Partner at Sinvestec LLC and has over 25 years’ experience in strategic technical roles in polymers and biotech in both global multi-nationals and small and medium-sized enterprises.

Jamie Page is Chief Executive at The Cancer Prevention and Education Society. Jamie will share his research on the significant health risks associated with fire retardants.

Mark Lynn is Managing Director at Eden Renewable Innovations Ltd and has over 18 years’ experience in the fields of natural insulation and timber preservation. He is passionate about making the best use of local resources, minimising waste and ensuring that sustainability, performance and quality go hand in hand.

17th September: Single use plastics and packaging

Helen Wickham is Group Head of Responsible Business Reporting at Berkeley Group. The Berkeley Group is a FTSE 100 property developer creating successful and sustainable homes and places in London, Birmingham and the South of England.

Lynne Potter is Sustainability Manager at Mace. Lynne works in Construction in the Major Projects Division of the business, focusing on large mixed use schemes, predominantly in London.  She is part of the Mace Waste and Circular Economy working group, focusing on audits and compliance. Separately, Lynne leads the single use plastic reduction works across the business. The Mace ‘Time To Act’ campaign was launched to raise awareness, trial alternatives, and implement practical solutions, sharing the outcomes to better site and office practices.

Clare Whitney is Marketing Manager for Cornwall based Clayworks Ltd, a multi award-winning manufacturer of natural, unfired clay plasters for interior surfaces. Thanks to the impact of modern scientific knowledge, innovation and testing facilities, Clayworks has re-examined clay and developed a ready-made clay plaster that has proven to be high performance, 100% natural and toxin free, easy to use, robust, long lasting and with unique aesthetic possibilities.

19th November: Flooring, paints & finishes

Carl Taylor is a Director at Accord Housing. Accord is one of the largest housing and social care organisations in the Midlands, providing 13,000 affordable homes and health and social care to 80,000 people and employing nearly 4,000. As part of the CHARM Interreg project, Accord is aiming to become the first housing association in the UK to build virtually plastic free houses in its attempts to reduce the amount of plastic used during construction.

Carol Costello believes in the power of the collective to find solutions to difficult problems. Building this vital consensus underpins the success of Cullinan Studio’s architecture.

Over 25 years practicing architecture, she has learned much from her inspiring clients and brings that deep insight to every new project. Having led the design on significant cultural, education and infrastructure projects, Carol has helped people navigate not only the design journey, but also the cultural and organisational change required to occupy new buildings once completed.

She is one of three Practice Leaders at Cullinan Studio re-defining a common purpose toward care of our planet through responsible design.

Alongside Carol’s professional activities, she is passionate about walkable cities, community food growing and creating career opportunities in architecture for less advantaged young people.

Jess Hrivnak relishes creating. She enjoys curating ideas and stories, gathering data to inform choices and design. Her career started in architecture, combining her love of science and art. She has worked in the industry for the past 15 years, nurturing a belief that sustainability goes beyond environmental impact. Jess has worked on UK and international masterplan strategies and provided sustainable design advice at a building level. She has also written sustainability guides to site selection, project specifications and worked with organisations to embed sustainable management techniques. A firm believer in outcome orientated design, Jess enjoys working with clients and project teams to develop creative solutions that have tangible results.

17th December: Building elements (Walls, doors, windows, roofs)

Stephanie Palmer is Sustainability Manager at Wienerberger. She has a broad range of experience in corporate sustainability management, including strategy development and execution, brand development, community engagement activities and liaison with MPs, MEPs and civil servants on energy and climate policy.

Asif Din is Sustainability Director at Perkins & Will. Asif leads on strategic initiatives for sustainable building across the firm’s practice areas, including urban design, architecture, hospitality, and workplace design.

With over 20 years of experience working on a number of PassivHaus and Zero Energy Developments both in the UK and Asia, Asif brings both a unique expertise and perspective to the leadership team.

Throughout his career, Asif has been dedicated to low-carbon building and development. From Exmouth Market in London to Jubilee Wharf in Cornwall, Asif’s involvement has taken a proactive approach to identifying and integrating energy-efficient building solutions into architectural design.

Further judges TBC.

Supported by the ASBP Plastics in Construction Group

Accord Housing
Aluminium Roofline Products
Berkeley Group
Flooring Manufacturers Sustainability Alliance
Lawton Tubes
Mueller Europe

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