Dragons' EcoDen

Innovation Pitch Series

The Alliance for Sustainable Building Products (ASBP), in collaboration with the ASBP Plastics in Construction Group, has launched an exciting new innovation pitch series – Dragons’ EcoDen®.

Aimed at innovators, start-ups and manufacturers launching new product ranges, the purpose of the Dragons’ EcoDen® event programme is to identify innovative alternatives to conventional plastic building materials and packaging. The products can be at any stage of the innovation cycle from early development to market ready.

There are a number of events in the series, each with a focus on different product types:

The events will feature 3 guest ‘Dragons’ as judges, each with relevant expertise from across the sustainable development, investment and green building sectors, who will share their expertise with the audience.

Winners of each event will be invited to take part in a ‘grand final’, which is scheduled to take place in January 2021. The winners will benefit from a number of opportunities including a trial of their product in a live building project and mentoring opportunities with industry experts. All shortlisted entrants will receive exposure of their products via the ASBP’s popular website, newsletter and social media channels.

Information for applicants

Application process

To apply to take part in one of the Dragons’ EcoDen events, you must record a short video (max. 2 minutes) and complete an application form.

Once complete, please send the video and application form via WeTransfer to Simon Corbey, Director, The Alliance for Sustainable Building Products – simon@asbp.org.uk.

Application process

The application deadline is one week before the relevant event date.

  • Insulation – Thursday 18th June (Deadline – 11th June)
  • Single use plastics and packaging – Thursday 17th September (Deadline 10th September)
  • Building services – Thursday 15th October (Deadline – 8th October)
  • Flooring, finishes and paints – Thursday 19th November (Deadline – 12th November)
  • Building elements (Walls, doors, windows, roofs) – 17th December (Deadline 10th December)


If shortlisted, we will ask you to join us online (Zoom) for the event, where we will play your video to our invited Dragons and webinar attendees, followed by 8 minutes Q&A.

Grand final

During each event, we will take votes from 1) Dragons and 2) the audience. If the winners of the audience poll and Dragons’ vote are different, both will go through to the Grand Final. If the winning product/contestant are the same for both, just this one product will go through to the Grand Final. The grand final is scheduled for January/February 2021.


All shortlisted entrants will receive exposure of their innovative products through videos and case studies published via the ASBP website, newsletter and social media channels.

The winners of the individual events and overall winner of the grand final will have the opportunity to receive one or more of the following prizes:

  • A mentoring opportunity with John Williams, Sinvestec LLC – a specialist private investment company concentrating in clean and renewable technologies.
  • Your product trialled in 12 plastic-free houses developed by Accord Housing as part of the CHARM Interreg project.
  • Your product trialled with other members of our Plastics in Construction Group and wider ASBP membership (i.e. an innovative packaging alternative trialled by one of our product manufacturer members)

Information for attendees

All events in the series will be streamed live online as a webinar (Zoom) and will also be recorded for on-demand viewing. All events are free to attend. To register, please visit https://asbp.org.uk/upcomingevents.

The audience will also be invited to vote for their preferred choice – the ‘People’s Vote’!

Meet the Dragons

18th June: Insulation

Dr John Williams is Senior Partner at Sinvestec LLC and has over 25 years’ experience in strategic technical roles in polymers and biotech in both global multi-nationals and small and medium-sized enterprises.

Jamie Page is Chief Executive at The Cancer Prevention and Education Society. Jamie will share his research on the significant health risks associated with fire retardants.

Mark Lynn is Managing Director at Eden Renewable Innovations Ltd and has over 18 years’ experience in the fields of natural insulation and timber preservation. He is passionate about making the best use of local resources, minimising waste and ensuring that sustainability, performance and quality go hand in hand.

17th September: Single use plastics and packaging

Stephanie Palmer is Sustainability Manager at WienerbergerShe has a broad range of experience in corporate sustainability management, including strategy development and execution, brand development, community engagement activities and liaison with MPs, MEPs and civil servants on energy and climate policy.

Helen Wickham is Group Sustainability Manager at Berkeley Homes. The Berkeley Group is a FTSE 100 property developer creating successful and sustainable homes and places in London, Birmingham and the South of England.

Lynne Potter is Sustainability Manager at Mace. Lynne works in the Major Projects Business Unit at project sites engaging with project teams and sub-contractors on sustainability matters, as part of the wider Responsible Business team.

15th October: Building services

Susannah Mcclintock is Investment Director at Sustainable Ventures. An experienced venture professional specialising in building and funding businesses from seed investment to expansion capital; specialist commercial expertise include team leadership and people management, relationship and project management which have been used to build, launch and finance a number of successful commercial initiatives.

Carl Taylor is a Director at Accord Housing. Accord is one of the largest housing and social care organisations in the Midlands, providing 13,000 affordable homes and health and social care to 80,000 people and employing nearly 4,000. As part of the CHARM Interreg project, Accord is aiming to become the first housing association in the UK to build virtually plastic free houses in its attempts to reduce the amount of plastic used during construction.

Carol Costello is one of three Practice Leaders at Cullinan Studio. Carol has have worked on some of the practice’s most notable buildings including the National Automotive Innovation Centre at University of Warwick, Royal Horticultural Society Hyde Hall Learning Centre, British Film Institute’s Master Film Store and Mediatheque at BFI Southbank.

19th November: Flooring, finishes and paints

Jess Hrivnak relishes creating. She enjoys curating ideas and stories, gathering data to inform choices and design. Her career started in architecture, combining her love of science and art. She has worked in the industry for the past 15 years, nurturing a belief that sustainability goes beyond environmental impact. Jess has worked on UK and international masterplan strategies and provided sustainable design advice at a building level. She has also written sustainability guides to site selection, project specifications and worked with organisations to embed sustainable management techniques. A firm believer in outcome orientated design, Jess enjoys working with clients and project teams to develop creative solutions that have tangible results.

Further judges TBC.

17th December: Building elements (Walls, doors, windows, roofs)

Asif Din is Sustainability Director at Perkins & Will. Asif leads on strategic initiatives for sustainable building across the firm’s practice areas, including urban design, architecture, hospitality, and workplace design.

With over 20 years of experience working on a number of PassivHaus and Zero Energy Developments both in the UK and Asia, Asif brings both a unique expertise and perspective to the leadership team.

Throughout his career, Asif has been dedicated to low-carbon building and development. From Exmouth Market in London to Jubilee Wharf in Cornwall, Asif’s involvement has taken a proactive approach to identifying and integrating energy-efficient building solutions into architectural design.

During his time in China, Asif supervised on internationally recognised design projects such as the London Pavilion at the Shanghai Expo 2010. Here, Asif was responsible for developing energy solutions ranging from biodigesters, which produce renewable energy from waste products, to solar-powered cooling systems.

Further judges TBC.

Supported by the ASBP Plastics in Construction Group

Accord Housing
Aluminium Roofline Products
Berkeley Group
Flooring Manufacturers Sustainability Alliance
Lawton Tubes
Mueller Europe

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