ASBP launches new Dragons Den series

Dragon's Den

Innovation Pitch Series

In collaboration with the ASBP Plastics in Construction Group

The Alliance for Sustainable Building Products (ASBP), in collaboration with the ASBP Plastics in Construction Group, has launched an exciting new innovation pitch series.

Aimed at innovators, start-ups and manufacturers launching new product ranges, the purpose of the ‘Dragons’ Den’ style event programme is to identify innovative alternatives to conventional plastic building materials and packaging. The products can be at any stage of the innovation cycle from early development to market ready.

There are a number of events in the series, each with a focus on different product types:

  • Insulation – Thursday 18th June, 14:00-15:30
  • Single use plastics and packaging – Thursday 17th September, 11:00-12:30
  • Building services – Thursday 15th October, 11:00-12:30
  • Flooring, finishes & paints – Thursday 19th November, 11:00-12:30
  • Building elements (Walls, doors, windows, roofs) – 17th December, 11:00-12:30

Each event will feature 3 guest ‘Dragons’ as judges, who will share their expertise with the audience. They will have relevant expertise from across the sustainable development, investment and green building sectors.

ASBP will also launch a new Plastics in Construction Introductory Guidance document at the first event on 18th June.

Winners of each event will be invited to take part in a ‘grand final’, which is scheduled to take place in January 2021. The winners will benefit from a number of opportunities including a trial of their product in a live building project and mentoring opportunities with industry experts. All shortlisted entrants will receive exposure of their products via the ASBP’s popular website, newsletter and social media channels.

Information for viewers/attendees

All events in the series will be streamed live online as a webinar (Zoom) and will also be recorded for on-demand viewing. All events are free to attend. To register, please visit

The audience will also be invited to vote for their preferred choice – the ‘People’s Vote’!

Information for applicants

Application process

To apply to take part in one of the Dragon’s Den events, you must record a short video (max. 2 minutes) and complete an application form.

Download application form and video brief

Once complete, send the video and application form via WeTransfer to Simon Corbey, Director, The Alliance for Sustainable Building Products –

Application deadlines

The application deadline is one week before the relevant event date.

  • Insulation – Thursday 18th June (Deadline – 11th June)
  • Single use plastics and packaging – Thursday 17th September (Deadline 10th September)
  • Building services – Thursday 15th October (Deadline – 8th October)
  • Flooring, finishes and paints – Thursday 19th November (Deadline – 12th November)
  • Building elements (Walls, doors, windows, roofs) – 17th December (Deadline 10th December)


If shortlisted, we will ask you to join us online (Zoom) for the event, where we will play your video to our invited Dragons and webinar attendees, followed by 8 minutes Q&A.

Grand final

There will be one winner chosen from each event. Each winner will be asked to take part in a ‘grand final’ in January 2021, where they will be asked to present their product in person (10-15 minute talk) before final voting by our invited Dragons and audience.


All shortlisted entrants will receive exposure of their innovative products through videos and case studies published via the ASBP website, newsletter and social media channels.

The winners of the individual events and overall winner of the grand final will have the opportunity to receive one or more of the following prizes:

  • A mentoring opportunity with John Williams, Sinvestec LLC – a specialist private investment company concentrating in clean and renewable technologies.
  • Your product trialled in 12 plastic-free houses developed by Accord Housing as part of the CHARM Interreg project.
  • Your product trialled with other members of our Plastics in Construction Group and wider ASBP membership (i.e. an innovative packaging alternative trialled by one of our product manufacturer members)

Meet the Dragons

18th June: Insulation

Dr John Williams is Senior Partner at Sinvestec LLC and has over 25 years’ experience in strategic technical roles in polymers and biotech in both global multi-nationals and small and medium-sized enterprises.

Jamie Page is Chief Executive at The Cancer Prevention and Education Society. Jamie will share his research on the significant health risks associated with fire retardants.

Mark Lynn is Managing Director at Eden Renewable Innovations Ltd and has over 18 years’ experience in the fields of natural insulation and timber preservation. He is passionate about making the best use of local resources, minimising waste and ensuring that sustainability, performance and quality go hand in hand.

17th September: Single use plastics and packaging

Stephanie Palmer is Sustainability Manager at Wienerberger. She has a broad range of experience in corporate sustainability management, including strategy development and execution, brand development, community engagement activities and liaison with MPs, MEPs and civil servants on energy and climate policy.

Katherine Adams is Technical Associate at ASBP. Katherine has over 20 years’ experience in resource efficiency, mostly in the construction sector. She is currently finishing a PhD at Loughborough University, looking at how a circular economy can be embedded in the building sector. She is also working with Defra and the Green Construction Board Resources and Waste Group on the Zero Avoidable Waste in Construction road map.

Lynne Potter is Sustainability Manager at Mace. Lynne works in the Major Projects Business Unit at project sites engaging with project teams and sub-contractors on sustainability matters, as part of the wider Responsible Business team.

15th October: Building services

Susannah Mcclintock is Investment Director at Sustainable Ventures. An experienced venture professional specialising in building and funding businesses from seed investment to expansion capital; specialist commercial expertise include team leadership and people management, relationship and project management which have been used to build, launch and finance a number of successful commercial initiatives.

Carl Taylor is a Director at Accord Housing. Accord is one of the largest housing and social care organisations in the Midlands, providing 13,000 affordable homes and health and social care to 80,000 people and employing nearly 4,000. As part of the CHARM Interreg project, Accord is aiming to become the first housing association in the UK to build virtually plastic free houses in its attempts to reduce the amount of plastic used during construction.

Carol Costello is one of three Practice Leaders at Cullinan Studio. Carol has have worked on some of the practice’s most notable buildings including the National Automotive Innovation Centre at University of Warwick, Royal Horticultural Society Hyde Hall Learning Centre, British Film Institute’s Master Film Store and Mediatheque at BFI Southbank.

Further Dragons to be announced in the coming months.

Supported by the ASBP Plastics in Construction Group

Accord Housing
Aluminium Roofline Products
Berkeley Group
Flooring Manufacturers Sustainability Alliance

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