The Alliance for Sustainable Building Products (ASBP), in collaboration with the ASBP Reducing Plastics in Construction Group, has launched round 2 of its Innovation Pitch! The series aims to showcase innovative alternatives to conventional building materials and packaging that can help to address the plastics problem

This competition is for innovators, startups, and manufacturers who are introducing new product lines or services, particularly those offering alternatives to traditional plastic building materials and packaging. Whether in the early stages of development, market-ready, or recently launched, we welcome a spectrum of innovations. Finalists will be invited to showcase their ideas at the ASBP Reducing Plastics in Construction Summit 2024, and attendees will have the opportunity to vote for the ultimate winner!

Discover more about our first Innovation Pitch Series and see previous entrants here! https://asbp.org.uk/innovation-pitch-series

Aim of Innovation Pitch

To showcase innovation in plastic elimination, reuse, replacement and recycling, and profile organisations or individuals who can be looked to as best practice.

Who can apply

Any UK or European based organisation or individual with an innovation or innovative approach that tackles the plastics issue in construction.


Any innovation that helps eliminate, reuse, replace or recycle plastics in construction, from early stage development, through to market ready, or recently launched. Entries can be from individuals, SMEs, or large organisations. 

See the entrants from the previous Innovation Pitch here. https://asbp.org.uk/innovation-pitch-series

How to apply

Stage 1: Entrants first need to complete a few details by completing the application form below and describing their entry in no more than 500 words. 

Stage 2: After a quick review to make sure your application is in scope, we will be in touch to ask you to submit a short video (no longer than two minutes) on your innovation to support your application. This should be a simple explainer and does not need to be of professional/marketing quality. ASBP may be able to offer some assistance by doing a recording via zoom, with basic video cutting.

Application is completely free. 


  1. May 2024 – Submissions (Deadline, Sunday 16th June 2024 for submission forms, Wednesday 19th June for videos). 
  2. Mid June 2024 – Initial shortlist judging by a team of ASBP board member and ASBP Reducing Plastics in Construction group members
  3. Mid June 2024 – Shortlist published online
  4. End June 2024 – Finalist judging with ASBP Reducing Plastics in Construction Group members and invited guest judges
  5. End June 2024 – PR around finalist entries
  6. 11th July 2024 – Final live judging at the ASBP Reducing Plastics in Construction Summit, part of Plastic Free July, with both Judges Award and live voting for Peoples Prize!

Why apply

  • All shortlisted entries: Receive profile of their video on the ASBP website.
  • All finalists: In addition to profile of their video on the ASBP website, with an accompanying social media campaign, and presentation slot to speak on their innovation as part of ASBP’s Reducing Plastics in Construction Summit (online), which is part of Plastic Free July. 
  • Winners: In addition to the above, winners will have a case study created for the ASBP website,  a certificate for display will be provided, and ASBP branded winners logo/icon for use on your marketing material. 

Submission form

Please also complete the below submission form with your details and supporting information. For any questions or queries please email larry@asbp.org.uk.

Once we have evaluated if your submission is in scope, we will be in touch to request a short 2 minute supporting video. If we have made that request please email of WeTransfer this to larry@asbp.org.uk.

    Supported by the ASBP Plastics in Construction Group

    Flooring Manufacturers Sustainability Alliance
    Protec International Ltd
    Safe Piping Matters

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