Sustainability terminology is ever-growing and it is becoming increasingly difficult for consumers and professionals to understand and differentiate between “eco-terms”. Greenwashing via the use of inappropriate or inaccurate terminology undermines consumer trust and hinders progress towards genuine sustainable development and refurbishment. This paper explores a number of terms commonly used, sometimes misleadingly, by suppliers and manufacturers in the paints and finishes industry.
This paper has been authored by Morag Embleton, Celtic Sustainables and peer-reviewed by the ASBP Paints & Finishes Group. For more information about the group please visit https://asbp.org.uk/paints-finishes-group.
