Introduction
The ASBP Paints and Finishes Group (PFG), convened by the Alliance for Sustainable Building Products (ASBP), brings together the leading manufacturers and suppliers of natural and healthy paints & finishes in the UK, to work collaboratively and better communicate the many benefits of these types of products (i.e. health, sustainability, performance) in a transparent manner.
Ethics and Transparency
Ethics and Transparency is one of ASBPโs โSix Pillars of Sustainable Constructionโ, which set the focus for ASBPโs activities and ethos.
โThe accelerated adoption of best practice requires unprecedented levels of collaboration. This means we need a better construction culture that engenders greater trust. Focus on supply chain relationships, commitment to meeting standards and the integrity of your approach.โ
Anti-Greenwash Charter
ASBP has been working with specialist communications agency Gusto to develop the Anti-Greenwash Charter, which has now been signed by nearly 50 organisations. We have aligned this Code of Conduct with the charterโs standards and encourage all PFG members to sign up to the charter and develop their own โGreen Claims Policyโ.
The charter standards are as follows (with additional requirements for PFG members):
Transparency โ โWe commit to clear communication of what sustainability benefit our product or service offers (and/or the products that we supply) and donโt conceal or omit information.โ
Full declaration of ingredients of products.
Accountability โ โWe substantiate our sustainability claims with accurate, and regularly evaluated empirical evidence. We commit to sharing facts, figures and statements that can be checked.โ
Evidence claims through independently verified methods (i.e. Environmental Product Declarations) and adopt appropriate/robust testing methods.
Fairness โ โWe commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.โ
Adopt a fair and respectable approach to other organisations/competitors within the paints and finishes industry.
Honesty โ โWe ensure we make specific statements about our organisationโs sustainability efforts and that our actions match those promises.โ
Avoid greenwashing and false claims, such as โzero VOCโ or โVOC freeโ.
For more information about the ASBP Paints and Finishes Group (PFG)ย and this Code of Conduct, please contact Richard Broad, Projects & Communications Manager, ASBP – richard@asbp.org.uk.