ASBP Patron Member Morgan Sindall Construction signs The Anti-Greenwash Charter, underscoring its commitment to transparency and accountability in its environmental claims.
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Timothy Clement, Director of Social Value & Sustainability at Morgan Sindall Construction, remarked,
“Our new Green Claims Policy does not change the way we operate but enhances our credibility by providing an additional layer of accountability. We take pride in the fact that our sustainability claims are backed by solid proof. Partnering with The Anti-Greenwash Charter ensures we meet and exceed future legislative requirements in the UK.”
ASBP supports the work of The Anti-Greenwash Charter and its mission to foster genuine sustainability in corporate communications through transparency, honesty, fairness, and accountability. This alignment with Morgan Sindall Construction not only strengthens the Charter’s impact but also highlights the construction company’s dedication to being a leader of real change.
For more information on Morgan Sindall Construction’s Green Claims Policy, visit their Governance section.Â
In 2022 ASBP partnered with specialist communications agency and ASBP member Gusto to launch the Anti-Greenwash Charter in response to the alarming finding by the Competitions and Markets Authority (CMA) that up to 40% of green claims made online in 2021 could be misleading. You can find out more about the Charter, and why the ASBP were keen to support this initiative here.