Website
Contact
Email: info@antigreenwashcharter.com
Phone: 01392269681
The Anti-Greenwash Charter is an independent, not-for-profit initiative setting a new standard for transparent and responsible communication.
Organisations today face increasing scrutiny. Regulators are cracking down on misleading claims. Investors demand credibility. Consumers are quick to call out greenwashing. At the same time, many businesses are holding back from sharing progress, a trend known as greenhushing, and losing recognition for genuine efforts.
The Charter helps organisations navigate both risks by committing to four core standards: transparency, accountability, fairness, and honesty.
By joining, signatories:
– Protect their reputation from greenwashing risk
– Gain independent validation of their communications
– Build trust and confidence with stakeholders, investors, and employees
– Demonstrate leadership by raising the bar for responsible communication
We are building a trusted community of organisations across sectors that want to communicate responsibly and confidently. Every new signatory strengthens the movement towards credibility, clarity, and trust.
What encouraged you to become a member of ASBP?
We joined ASBP because of its shared commitment to promoting integrity and transparency in sustainable building practices. At The Anti-Greenwash Charter, we recognise the importance of aligning with organisations that hold themselves to high standards and actively work to combat greenwashing. ASBP’s dedication to advocating for evidence-based, responsible approaches in the built environment aligns closely with our mission to empower companies to adopt transparent and authentic sustainability communications.