Date: Wednesday, 29th April 2026 Time: 14:00 - 15:00 Location: Online
ETC Hyllie is a 12-storey, 65-apartment residential building using a CLT structure and EcoCocon straw wall system. But this session is not about one project. It’s about what it takes to move from a single building to a system that can be repeated — across projects, teams, and markets.
This webinar is designed to provide you with actionable insights into real-world bio-based construction.
- How a 12-storey straw building gets approved, engineered, and built
- What really drives costs — and how material choices impact budget stability
- Where “low-carbon” claims break down (and how to spot greenwashing in practice)
- How to work with — and challenge — suppliers to improve real performance
- What it takes to make lightweight structures work (wind loads, anchoring, stability)
- How to solve real technical constraints like sound, moisture, and fire
- Why material decisions are not ideological — but driven by performance and delivery
- What needs to be in place to move from one project to repeatable construction
The speakers are Fredrik Fagerberg, Co-founder of ETC Byggentreprenad, and Paul Lynch, International Sales & Partner Network Manager of ASBP Members, EcoCocon.