Reuse Now Campaign relaunches to increase uptake of reused building products and accelerate transition to a more circular economy

The Alliance for Sustainable Building Products is pleased to announce the re-launch of its pioneering “Reuse Now” campaign this autumn. The campaign aims to accelerate the adoption of reused building products in the construction industry, driving positive environmental and economic impacts and accelerate the transition to a more resource efficient, low carbon, circular economy.

The construction industry accounts for over a third of global carbon emissions and produces around 60 million tonnes of construction and demolition waste annually in the UK. Whilst much of this is recovered and recycled, only a small percentage is reused. This creates a significant opportunity to reduce the industry’s carbon footprint, minimise waste and deliver cost efficiencies. Estimates suggest that by increasing our reuse of construction products, 22.3 MtCO2e of GHG emissions could be saved during the UK’s fourth and fifth carbon budgets between 2023 and 2034.

The “Reuse Now” Campaign aims to drive change in the built environment sector by:

  • Raising Awareness across the supply chain about the significant environmental benefits of reusing building products, including waste reduction, carbon reduction and economic benefits.
  • Sharing Knowledge through practical, interactive workshops, events, and online resources.
  • Fostering Collaboration with stakeholders from across industry to build a robust knowledge sharing network that ensures the availability and accessibility of high-quality reused products.
  • Showcasing Success Stories that have successfully embraced reused building products and prove that lower carbon supply chain models not only benefit the environment but can also offer economic advantages and innovative design possibilities.

Through the ‘Reuse Now’ campaign, we aim to support the construction industry to deliver practical, feasible solutions that will accelerate the reuse of materials” said Debbie Ward the Reuse Now Campaign Lead at ASBP. “By encouraging the specification and installation of reuse building products, we can significantly reduce our carbon emissions and move closer towards a circular economy.”

The “Reuse Now” campaign builds upon the ASBP-led DISRUPT projects, which explore innovative ways to reuse structural steel in construction through the creation and adoption of new circular business models. Additionally, the campaign is a continuation of successful events and case studies from DISRUPT I, such as the Entopia Building and Holbein Gardens, to highlight organisations at the forefront of reuse and showcase the potential of lower carbon construction practices.

The Entopia Building, showcasing reuse steel. Image Credit – Architype

We need your support! We are looking for forward thinking organisations to sponsor the campaign. If you are interested in sponsoring, learning more, or how you can get involved, please visit or contact Debbie Ward at

Download the sponsorship pack.

2023 Reuse Summit

During the Reuse Summit, hosted by the Alliance for Sustainable Building Products (ASBP) and the Finishes & Interiors Sector (FIS), we’ll hear from those who are doing reuse now, with panel discussions taking a deeper dive into the shearing layers of ‘Structure, Skin and Services’ and ‘Space and Stuff’. Inspiring case studies will show what steps the industry can take to increase the uptake of reused materials, looking from structure to flooring, and fittings to furniture.

Key details:

  • Date: Wednesday 18th October 2023
  • Time: 15:30-18:20 followed by drinks and canapes until 19:30
  • Location: ISG Limited, Aldgate House, 33 Aldgate High Street, EC3N 1AG
  • Hosted by: The Alliance for Sustainable Building Products (ASBP) and the Finishes & Interiors Sector (FIS)
  • Cost: £20+VAT for ASBP and FIS members, £40+VAT for members of partner organisations*, £60 general admission

*ACAN, AECB, Building Performance Network, BWF, CIBSE, Fit for the Future, FIS, Good Homes Alliance, natureplus, Retrofit Works, Passivhaus Trust, SuperHomes, STBA, The Green Register and Woodknowledge Wales.

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