Established in 2022, The Anti-Greenwash Charter recognises and supports organisations dedicated to transparent, authentic sustainability communications. Through a structured verification process—including a thorough initial assessment, the development of a Green Claims Policy with expert guidance and training, and periodic reviews to ensure ongoing compliance—signatories gain enhanced credibility, reduced reputational and legal risks, and recognition for their commitment to integrity. Backed by industry leaders and notable organisations, the Charter is pivotal in fostering trust in sustainability practices.
What encouraged you to become a member of ASBP?
We joined ASBP because of its shared commitment to promoting integrity and transparency in sustainable building practices. At The Anti-Greenwash Charter, we recognise the importance of aligning with organisations that hold themselves to high standards and actively work to combat greenwashing. ASBP’s dedication to advocating for evidence-based, responsible approaches in the built environment aligns closely with our mission to empower companies to adopt transparent and authentic sustainability communications.