Clare Whitney is the Marketing Manager for Cornwall based Clayworks Ltd, a multi award-winning manufacturer of natural, unfired clay plasters for interior surfaces.
With an almost infinite range of naturally pigmented colours and textures available, Clayworks have created breath-taking finishes for designers and brand owners around the world. These include Nandos, Paul Smith, Alexander McQueen, Kate Moss and Jason Atherton.
Thanks to the impact of modern scientific knowledge, innovation and testing facilities, Clayworks has re-examined clay and developed a ready-made clay plaster that has proven to be high performance, 100% natural and toxin free, easy to use, robust, long lasting and with unique aesthetic possibilities.
“I will answer the question; what on earth are 21st Century Clay Plasters? How exactly do they contribute to a healthy indoor environment and to a healthy planet? And explain how we have shifted the brand category and created a new market for a natural building material.”